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Recommended Databases: Marketing

top database picks
Business and Company Resource Center via Gale
Global business info: company profiles, industry ranking, stock prices, investment reports, industry statistics, marketing data, emerging tech reports, etc. MORE DETAILS...

Factiva
A joint venture between Dow Jones and Reuters. Search the full-text of 8000 international business and general publications; Screen for U.S. and foreign companies matching your criteria; Get financial profiles for companies worldwide; Get historical stock prices as well as currency data and market indexes, etc. MORE DETAILS...



Global Market Information Database from Euromonitor
An integrated database providing key business intelligence, marketing data and reports on countries, companies, markets, and consumers from over 200 countries. MORE DETAILS...

Emerald Fulltext
Over 130 full text management journals. Covers the major management disciplines including marketing, HR and organizational development, quality and operations management. MORE DETAILS...

Abstracts: 1989+
Full text: 1994+
Marketing Channel via Dialog1
Covering aspects of marketing: business to business, business to consumer, competitive intelligence, market awareness, market demographics, news and literature. MORE DETAILS...
additional databases
ABI-Inform Global via ProQuest Direct
In-depth coverage of business and economic conditions, management, advertising, marketing, human resources, finance, taxation, computers, and more. MORE DETAILS...

Abstracts: 1971+
Full text: 1991+

Advertisers & Agencies Redbooks Online
Comprehensive directory to U. S. and International advertising agencies and their advertisers. MORE DETAILS...

American FactFinder (U.S. Census Data)
From the U.S. Census Bureau is the source for population, housing, economic and geographic data.

Business and Industry Database via FirstSearch
A multi­industry, international database that provides access to company, industry, market, and product information. MORE DETAILS...


1994+

Business and Management Practices via FirstSearch
Provides info on business and management issues. Covers business methodology with emphasis on case studies and practical applications. MORE DETAILS...


1995+

Business Full Text [a subset of Wilson Omnifile]
Covers today's leading English­language business magazines. Topics include accounting, personnel, and small business. MORE DETAILS...


Abstracts: 1990+
Full text: 1995+

choose Omnifile with Business as subject
Business Intelligence Channel via Dialog1
Covers business associations and foundations, biographical info on company leaders, company details, financials, industry, product information. MORE DETAILS...

Business Source Elite via Ebsco
Covers topics such as management, economics, finance, accounting, international business and more. MORE DETAILS...

1990+
Current Contents Connect
A multidisciplinary current awareness Web resource providing access to complete bibliographic information from over 8,000 of the world's leading scholarly journals and more than 2,000 books. MORE DETAILS...

1998+
Dissertations & Theses via Proquest
The database includes citations for materials ranging from the first U.S. dissertation, accepted in 1861, to those accepted as recently as last semester; those published from 1980 forward also include 350- word abstracts, written by the author. Citations for master's theses from 1988 forward include 150-word abstracts. Of the millions of titles listed, UMI offers over 1.8 million in full text.

The database represents the work of authors from over 1,000 North American graduate schools and European universities. MORE DETAILS...

Elsevier Science Direct
Access to the full text of 1,000+ scientific, technical, medical, mathematical, management and social science journals from Elsevier. MORE DETAILS...

1995+
Emerging Markets from ISI
Covers Latin America, Eastern Europe, and Eastern and Southeastern Asia. For each country, info about current events, companies and industries, financial markets, macroeconomics issues, and legal and political affairs. MORE DETAILS...

ISI Emerging Markets
Covers Latin America, Eastern Europe, and E
astern and Southeastern Asia. For each country, info about current events, companies and industries, financial markets, macroeconomic issues, and legal and political affairs. MORE DETAILS...

LexisNexis Academic
Access to full-text legal, medical, business, biographical and news and information from over 5000 sources. MORE DETAILS...

MasterFile Select via Ebsco
Full text from over 750 general reference, business, consumer
health, general science, humanities, and multicultural periodicals. MORE DETAILS...

Abstracts: 1984+
Full text: 1990+
Mintel Market Research Database
Provides Market and Consumer Research across selected US Categories and selected European Categories.  Each study provides a synthesis of both primary and secondary data and analysis, which combine to provide you with a powerful academic research tool. MORE DETAILS...

NARC Online Archives
NARC's mission is to foster truth and accuracy in national advertising through voluntary self-regulation. NARC Advertising Law Reports are provided on the partner website of the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB.) MORE DETAILS...

National Trade Data Bank
The National Trade Data Bank (NTDB), part of the STAT-USA database, is the US Government's most comprehensive source of international trade data. Includes basic export information, trade statistics, market research reports, overseas contacts, how-to guides, and trade opportunities.
MORE DETAILS...

PsycINFO via Ebsco
PsycINFO extensively covers psychological literature and includes relevant materials from related disciplines such as medicine, psychiatry, education, social work, law, criminology, social science, and organizational behavior.
MORE DETAILS...


1967+
Research Library via ProQuest Direct
Provides access to full-text journals across a wide range of subject areas, including business, education, literature, political science, and psychology.MORE DETAILS...

1971+

Social Sciences Citation Index
Published by the Institute for Scientific Information (ISI); Delivered via the Web of Science platform.
The Social Sciences Citation Index® (SSCI®) and Social SciSearch® provide access to current and retrospective bibliographic information, author abstracts, and cited references found in over 1,700 of the world's leading scholarly social sciences journals covering more than 50 disciplines. They also cover individually selected, relevant items from approximately 3,300 of the world's leading science and technology journals. MORE DETAILS...


1991+

Social Sciences Full Text part of WilsonWeb's OmniFile
Covers the fields of anthropology, economics, geography, law and criminology, political science, social work, sociology, etc. MORE DETAILS...


Abstracts: 1994+
Full text: 1995+

then search within Omnifile

Wall Street Journal Online
RIT Libraries has access to the full-text of the WSJ via two databases: Factiva and Proquest. Both allow you to browse and search the WSJ but Factiva is superior for browsing and Proquest for searching.

Go to WSJ in Factiva
(best choice
for browsing)


Go to WSJ in Proquest
(best choice
for searching)

Wilson Business Full Text part of WilsonWeb's OmniFile
Covers today's leading English­language business magazines. Topics include accounting, personnel, and small business. MORE DETAILS...


Abstracts: 1990+
Full text: 1995+

then search within Omnifile

 

Maintained by Teresa Kellett: tmkwml@rit.edu