Sam Campanaro Kodak Colorama poster

RIT Archives

Table of Contents

Collection Overview
Biographical Information for Sam Campanaro
Scope and Content
Arrangement
Subject Headings
Information for Researchers
Administrative Information
Related Materials

Collection Overview (Collapse)

Title
Sam Campanaro Kodak Colorama poster
Creator - Photographer
Campanaro, Sam
Date(s)
1984
Abstract
The collection consists of one poster of the the Colorama photo 15 Babies.
Extent
0.1 Linear feet (1 small doc box)
Dimensions note
Poster measures 9 x 39.5 inches.
Location
Reading Room Drawer 34
Repository
RIT Archive Collections
RIT Libraries
Wallace Center
90 Lomb Memorial Drive
Rochester, New York, 14623
(585) 475-2557
raswml@rit.edu
Language
English

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Biographical Information for Sam Campanaro (Collapse)

For forty years, the Kodak Colorama hung on the east end of the Great Hall at Grand Central Station in New York City. The 18x60-foot backlit transparency was called the biggest photograph in the world, and Kodak photographers changed it about once a month. The Coloramas were photographic billboards that simply, yet eloquently advertised photography. Photographic appeal and general interest were the top two considerations in the making of any Colorama.

A custom-built enlarger projected camera-original color negatives to Colorama size. The enlarging process was done in precise, successive steps, one step for each print film panel. About 450 feet of print film were needed for the test strips and panels required for each 18 x 60 foot transparency. The photos were enlarged onto successive strips of Ektacolor print film, each 19 inches wide and about 20 feet long. After processing, the 41 strips were spliced together with transparent tape to make one, giant display transparency. As technology improved,, print film 40 inches wide was used and only 20 panels were needed.

In 1984, Sam Campanaro and Marty Czamanske had a hard time convincing Kodak management that a picture with 15 babies would be perfect for the Colorama. Campanaro was inspired by his daughter's birthing class reunion photo and Czamanske was a new dad. It was the most popular Colorama image ever. Sam redid the same 15 kids when they became 2 1/2 and again when they started kindergarten.

Sam Campanaro graduated from RIT in 1957 with a degree in Photography. He worked for Kodak until his retirement.

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Scope and Content (Collapse)

The 15 Babies Kodak Colorama is a 9 x 39.5 inch color poster reproduction of the 1984 original colorama that hung in  Grand Central Station in  New York City. It graced the east balcony and was considered the most popular of all the coloramas in the forty years they were displayed.

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Arrangement (Collapse)

There is one item in the collection.

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Subject Headings (Collapse)

Personal Name(s)

  • Campanaro, Sam
  • Czamanske, Marten

Corporate Name(s)

  • Eastman Kodak Company.
  • Rochester Institute of Technology -- Alumni and Alumnae.

Genre(s)

  • Photographic prints
  • Posters

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Information for Researchers (Collapse)

Preferred Citation

Sam CampanaroKodak Colorama poster, RIT Archive Collections

Restrictions on Access

This collection is open to researchers.

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Administrative Information (Collapse)

Collection ID

RITArt.0087

Accession Information

The poster was donated by Sam Campanaro. Accession number(s): 13:078

Source of Acquisition

Accession Information

Accession number(s): 2013:077

Source of Acquisition

The poster was donated to the RIT Archives in October 2013 after Sam Campanaro attended the Brick City Weekend Golden Circle Luncheon.

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Related Materials (Collapse)

Related Materials

Marten Czamanske collection

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