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New Cary exhibition opening event 3/2 @ 6pm: Benguiat Buffalo, from photolettering to wood type

A talk by Geri McCormick of Virgin Wood Type
Wednesday, March 2, 6 p.m.
RIT Cary Graphic Arts Collection, 2nd floor the Wallace Center

From film to pixels to WOOD?
The Western-inspired Buffalo typeface was first designed by Ed Benguiat in the 1960s as a film font for Photo-Lettering Inc., and then digitized in the new millennium by House Industries. In 2013 Rochester’s own Virgin Wood Type revived Buffalo as analog type for letterpress. Join us to hear the exciting tale of its design metamorphosis.

Reception to follow, all are welcome to attend.

This event appears in conjunction with the Cary exhibition, "Ed Benguiat and the Cold Type Revolution," on view through April 15, 2016.