RIT Home

Directories

Info Center/SIS

Marketing in a Global Environment

RESERVE BOOK

A copy of Global Marketing Management is on Reserve at the Library's Circulation Desk. It is available for 2 hour check out for use in the library.

BOOKS FROM THE RIT LIBRARY & CONNECT NY

The links below are a basic subject searches done in the library's catalog and the entire ConnectNY system. You can go directly into the catalog anytime to search for books. The links are designed to help get you started. Advanced searching can help you locate books not found in this general search. You can also use ConnectNY directly to search for books not in our collection but available to you through a consortium of libraries. To learn more about ConnectNY and how to request books click here.

• Asian Business Customes & Manners: A Country By Country Guide
  "Asian Business Customs & Manners is the comprehensive guide to Asian customs, cultures, and communication. It contains information on every aspect of Asian business culture, including business practices and attitudes, meetings, negotiations, meals, punctuality, language, gestures, and everything in between. The book helps ensure best business practices abroad, resulting in successful business relationships and transactions. It includes information for the following countries: Bangladesh, China, Hong Kong, India, Indonesia, Japan, Korea, Pakistan, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam as well as a brief overview of Australia."
  
  
• Culture Shock Books
  "There are tips on political traditions, building business relationships, and the particular intricacies of setting up a home or office. Great for the business traveler, the foreign exchange student, or the tourist who makes a sincere attempt to cross the bridge into a new and exciting culture." Each book is about an individual country. Click on the link above to generate a list of the editions we have.
  
  
• Doing Business In....
  There are many books in the library focusing on Doing Business In a particular country. Use this link to see a list of those books.
  
  
• Europa World Year Book
  The two volume reference tool was "first published in 1926. The year book is renowned as one of the world's leading reference works, covering political and economic information in more than 250 countries and territories, from Afghanistan to Zimbabwe." This is a two volume set available in the 1st floor Reference Collection under call number JN1.E85.
  
  
• Global Competitiveness Report (up to 2006) see Web Resources for most recent edition
  From the World Economic Forum, "The Global Competitiveness Report series has evolved over the last three decades into the world’s most comprehensive and respected assessment of countries’ competitiveness, offering invaluable insights into the policies, institutions, and factors driving productivity and, thus, enabling sustained economic growth and long-term prosperity."
  
  
• Kiss, bow, or shake hands : the bestselling guide to doing business in more than 60 countries
  "Written by executives who prepare other executives for international travel and one Fulbright scholar in cross-cultural communication, this work is a godsend for rapidly growing international collections. It is affordable, to-the-point, and easily understood book by those who as yet have no stamps on their passports. The introduction discusses cognitive styles, value systems, and negotiation strategies in different cultures, explaining how delicate they make the process of intercultural relations. Sixty countries are examined in terms of background, cultural orientation, business practices (e.g., negotiating, entertaining), and protocol (e.g., gestures, dress)." - Library Journal
  
  
• International Business Enterprises
  This is the subject heading the library uses to classify books that deal with international business in general. Click the link to see a list of the books we have with the most current books first.
  
  
• Marketing Books
  This is a list of the books on marketing available in the library.
  
  
• OECD Economic Surveys
  From the Organisation for Economic Co-opertaion and Development these surveys provide an economic overview of multiple countries.
  
  
• Passport to the World Series
  This series of books covers culture and etiquette for various countries. Click on the link above to see the list of available books in alphabetical order.
  
  
• World Competitiveness Yearbook
  Provides a variety of data points to compare countries.
  
  

MAGAZINES/JOURNALS/PERIODICALS

Note that some of these journals have a 12 month delay before they are available electronically. To obtain an article that is not available electronically use inter-library loan.

Search the databases for the individual subjects.
For a refresher on how to search the ABI/Inform Complete database click here.

LIBRARY DATABASES CONTAINING COUNTRY INFORMATION

Each of these databases contains a variety of country specific information including political overviews, economic overviews, population data, cultural etiquette information and more.

LIBRARY DATABASES CONTAINING
ARTICLES ON GLOBAL BUSINESS

WEB RESOURCES

• Country Insights
  "Country facts and cultural information on the countries of the world" from the Canadian Centre for Intercultural Learning.
  
  
• Executive Planet
  Various guides on culture and negotiation for multiple countries.
  
  
• Export.Gov's Market Research Library
  Country Commercial Guides can be accessed for free here. All other info is for subscribers. Go to our Stat USA subscription.
  
  
• Global Competitiveness Report 2007-2008
  From the World Ecnomic Forum, "The Global Competitiveness Report series has evolved over the last three decades into the world’s most comprehensive and respected assessment of countries’ competitiveness, offering invaluable insights into the policies, institutions, and factors driving productivity and, thus, enabling sustained economic growth and long-term prosperity."
  
  
• HSBC Expatriate Advice & Tools
  HSBC is offering free cpies of Country Profiles from "Employment Condistions Abroad." Go to this site and along the right column look for Advice and Tools. Choose Other from the drop down menu and you will be prompted to supply contact info and an email address where they can send the profile. These profiles contain helpful information for someone who is planning on working offshore. It can take 2 days for HSBC to process the request.
  
  
• International Business Etiquette and Manners
  Various country guides to Geert Hofstede Analysis, Appearance, Behavior, and Communication.
  
  
• New York Times
  Now offers free access to all sections. Register here.
  
  
• Trade Stats Express
  From the US Government. Can track national and state trade data including global patterns, product profiles or state export data.
  
  
• wsj.com (Wall Street Journal online) via Digg
  Some wsj.com articles are available for free on the web when readers have posted them to Digg.com.
  Follow this link to see the articles that wsj.com readers are digging.

CITATION SUPPORT RESOURCES

A number of resources are available to help you create and manage citations online:

BibMe is a free citation management tool available on the web.

EndNote is a web-based bibliography and citation manager that allows users to create their own personal database by importing references from text files or online databases.

NoodleBib is an online citation management tool. NoodleBib takes care of punctuation, alphabetization and formatting, and produces a polished source list that you can import directly into your Word document.

Try them out to see which one is right for you!

Training on any of these resources, assistance with citation and help in general is available from:

Jennifer Freer
Library Liaison
E. Philip Saunders College of Business
Business News and Resources
jlfwml@rit.edu
IM me at bizlibrarian
Friend me on