How to Find it in Marketing
CONSUMER AND BUSINESS DEMOGRAPHICS
PER HB3505.A66/CMS
American Demographics. Ithaca: American Demographics. Monthly. Offers timely articles
and data on markets, consumer groups and demographics.
American Fact Finder. Located at factfinder.census.gov
This web accessible product provides localized demographics on population and
housing as well as industry and business facts. Provides ability to customize
search and build your own data tables.
REF HC106.7.S84
Demographics USA. New York: Sales and Marketing Management. Annual. Two
secions. Pat 1 includes data on population, income and retail sales volume for
metropolitan areas. Part 2 projects this data for three years.
RESD HF5415.33.U6L54
Lifestyle Market Analyst. Wilmette, IL: Standard Rate and Data. Annual.
Comprehensive overview of the demographics and lifestyle interests of the adult
population/households in 212 ADI (areas of dominate influence) in the US. This
book is kept at the circulation desk in reserve. Just use your ID to borrow
it for in library use.
REF HF5415.2.M3348
Market Share Reporter. Detroit: Gale Research. Annual. Compilation of market
share reports from periodical literature and brokerage reports. Indexes include
breakdowns by products, companies, SIC codes.
REF HA203.S66
Sourcebook of Zip Code Demographics. Fairfax, VA: CACI Marketing Systems.
Annual. Demographic and INcome information based on Census data broken down
by zip codes.
REF HA203.S68
Sourcebook of County Demographics. Fairfax, VA: CACI Marketing Systems.
Annual. Same information as the above listing but broken down by county.
DEMOGRAPHICS DATABASE
Marketresearch.com.
Resource for market research reports providing in-depth demographic profiles
by age, ethnicity, and gender.
ARTICLE DATABASES
ABI/Inform.
Comprehensive index of over 1,800 business related journals from 1970 to date.
Factiva.
Financial information as well as articles on companies available via this web
based service.
Lexis/Nexis
. Database service providing access to over 700 business and news files
including newspapers, magazines company and industry reports as well as legal
and medical information.
INTERNET SOURCES
Selected Web Sites for
Marketing are located on the library's web page.
For More Information Contact:
Jennifer Freer
Library Liaison
E. Philip Saunders College of Business
Business News and Resources
jlfwml@rit.edu
IM me at bizlibrarian   
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