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Database of the Month: Simmons Connect

Simmons Connect is a consumer profiling and media planning tool that links over 60,000 consumer elements to detailed insights on consumers' use of 11 traditional and digital media platforms. Use Simmons Connect to explore consumer behavior through thousands of data points gathered through a 2013 national consumer survey. The library now also offers access to the local Rochester consumer survey data.

Search for it in the Database Finder by name, or follow this link to access it directly.